Shopping in Austria

Naschmarkt

Naschmarkt Vienna, between Kettenbrückengasse and Karlsplatz, is a premier open-air fruit and vegetable market that should be on everyone's itinerary. If you happen to be in the area on a Saturday, make sure to visit the weekly flea market, where you might spot silver spoons, wooden antiques, and much more.

Brunnenmarkt

If you want to explore the city off the beaten paths, Brunnenmarkt in Wien-Ottakring is a great place to experience multicultural Vienna. Located between Thaliastrasse and Ottakringer Strasse, it is best described as a Bazaar. A great number of vendors sell all varieties of goods.

Karmelitermarkt

Discover the centre of Jewish life in Vienna! Situated in the 2nd district, Wien-Leopoldstadt, the Karmeliter quarter has an authentic and down-to-earth vibe. Its heart is the Karmelitermarkt with its numerous kosher restaurants, shops, bakeries and much more.

Schrannenmarkt

Schrannenmarkt in Salzburg, opposite Mirabell Palace, is Austria’s third-largest street market behind Naschmarkt and Brunnenmarkt in Vienna. Flowers, leather wear, healthy foods, and many other delicacies ranging from eels to plums are on sale here. The majority of the meat and dairy products are produced by the vendors, who are happy to offer you a sample.

Kapitelmarkt

Kapitelmarkt is located at the foot of Festung Hohensalzburg. Sitting between Salzburg Cathedral and the old St. Peter Churchyard, it offers souvenirs, gifts and tasty tidbits.

Potters’ Market in Hall (Tirol)

The Medieval town of Hall in Tirol hosts Tirol’s largest Potters’ Market every year, featuring pottery from Austria and its neighbouring countries. Children can learn how to turn a clump of clay into a nice vase for their mums and practice their newly acquired skills. Master potters show step by step how their objects and artworks are created. The Potters’ Market is held at the Oberer Stadtplatz in Hall.

Flea Market on Linz's main square (Upper Austria)

Every Saturday the Hauptplatz in Linz turns into a marketplace where all kinds of odds and ends are sold, from one-armed dolls to glittering chandeliers. From November to February, the market is held in front of the Neues Rathaus (new townhall).

Ursulamarkt

Ursulamarkt has a 700-year old tradition. The market at the Klagenfurt Trade Fair area attracts some 330 vendors selling goods like pottery and wooden toys. For kids there is a petting zoo and there are stalls selling fried sausages, roast chestnuts, mulled wine, and the like. It is always held in October, around the feast day of St. Ursula on the 21st of October.

Craft market at Lake Ossiach

Austria's largest craft market attracts 40.000 visitors a year. Around 130 exhibitors from 10 countries present their works made of ceramics, glass, wood, metal, leather and textiles over five days in August.

St. Veiter Wiesenmarkt

St. Veiter Wiesenmarkt in Sankt Veit an der Glan is Carinthia's largest traditional funfair. For almost 650 years the event has been held every last Saturday in September. It traditionally starts with a colourful parade through town, and runs for 10 days. Expect agricultural shows, animal markets, flea markets and antiquity markets.

Farmers’ Market at Kaiser-Josef-Platz

In Mediterranean-style Graz you will always feel a little bit closer to the South. This especially applies to Kaiser-Josef Markt, a small and friendly farmers’ market where you can buy healthy and locally produced food such as meat, cheese, fruit, and vegetables. Not to be missed is the culinary speciality of Styria, the highly esteemed pumpkin seed oil, which is made by pressing the roasted seeds of pumpkins.

Farmer’s Market on Lendplatz

Local growers and producers come to the Farmers’ Market on Lendplatz to sell their fresh products. In the summer, a pleasant way of spending an afternoon is to sit in the shade in one of the beer gardens (e.g. at Gasthaus Lendplatzl) and watch the vibrant life and colourful going-ons of the market.

Grazer Fetzenmärkte

In Styria, flea markets are called “Fetzenmarkt” (= rag market). It's quite obvious where the name comes from, but it would be wrong to believe that all you get is junk and old rags. Quite on the contrary: Old watches, china, small antiquities, lamps, antiquarian books and old picture postcards will make collectors’ hearts flutter.

Mariahilfer Straße (Vienna)

Located by Vienna's Westbahnhof (west train station), “Mahü”, as this street is lovingly dubbed by locals, boasts the greatest number of shops in Austria. Almost every major department store can be found here selling clothes, leather goods, furniture and accessories, books and stationery. Pleasant street cafes offer a welcome break from shopping - rest your tired legs while indulging in the famous Viennese “Gemütlichkeit”.

Landstraße (Linz)

Landstraße in Linz is Austria’s second largest shopping street. It starts at the baroque main square – which also boasts a number of shops – and runs through the entire centre of Linz all the way to the Blumau junction. Only a few steps from Landstraße is Neuer Dom, Austria’s largest church. Landstraße is conveniently located near the train station and is home to international flagship stores as well as small bric-a-brac and souvenir shops.

Maria Theresien-Straße (Innsbruck)

Sitting and watching the world go by is one of the great highlights of Maria Theresien-Straße in Innsbruck, one of Europe’s most splendid boulevards. With the jagged peaks of Nordkette in the background, St. Anna Column in the centre, and plenty of small and large shops – including the famous Kaufhaus Tyrol – in between, Maria Theresien-Straße offers something for everyone.

Kramergasse and Alter Platz (Klagenfurt)

From Gothic to Baroque: Kramergasse is Klagenfurt’s No. 1 shopping street, the city’s oldest road and Austria’s first pedestrian zone. Kramergasse is lined with beautiful Baroque and Jugendstil houses and leads to the Alter Platz, the city’s historic centre, with its old burgher houses and royal palaces, shops, and cafés.

Around the Main Square (Graz)

Here, you will find several charming lanes lined with shops and boutiques. In the Middle Ages, Graz was an important trading centre, and this old tradition is reflected in today’s great number of stores. The city’s largest shopping street is Herrengasse, art lovers will love Sackstraße.

Just off Getreidegasse: Linzergasse (Salzburg)

It's not easy to attract attention next to the elegant Getreidegasse in Salzburg. Less busy, but - or all the more - worth a visit is Salzburg’s old Linzergasse hidden away behind Kapuzinerberg, offering a great number of boutiques and shoe shops, and one excellent music store. Picturesque Linzergasse has always been the 'little sister' to the more imposing Getreidegasse.

Kremsergasse (St. Pölten)

St. Pöltens largest shopping street, Kremsergasse, starts just opposite the train station. And since shopping alone is not enough, the eyes also find plenty to feast on in the pedestrian zone. It boasts marvellous buildings from the turn of the century, such as house No 41 which was designed by Joseph Maria Olbrich, the architect of the Wiener Secession.

Kaiserstraße (Bregenz)

Bregenz is absolutely beautiful, albeit not very big. This is why all important stores – from children’s fashion to jewellers, from traditional family-run shops to designer labels – are clustered on and around Kaiserstraße. Which is quite convenient really as shopping doesn’t take a lot of time – time which you can spend relaxing in a street café, revelling in the fantastic scenery between Lake Constance and Pfänder mountain.

Hauptstraße (Eisenstadt)

Last but certainly not least: Eisenstadt. Hauptstraße, the city’s main street, offers a charming mix of shops, cafés, boutiques, jewellers, and traditional fashion stores. Eisenstadt’s centre boasts some 150 shops.