Launch campaign Lebensgefühl Österreich - Sujet Upside Down

Austria's Provinces
Between mountain peaks and art treasures, Alpine cuisine and wine regions

Austria’s nine provinces offer an exciting and colourful variety. Perfect for a refreshing holiday where the authentic meets the unique.

Mountains and lakes, alpine cuisine and wine regions, historic and modern high culture: Austria's nine provinces offer an exciting and colourful variety, catering to families with children, solo travellers, groups of friends, and couples alike.

Lebensgefühl Austria - a snack in the open air at a wine tavern

The land of wine

Burgenland

World-class wine is produced in Burgenland: Around Lake Neusiedl, Zweigelt grapes flourish, while in the west, the fruit for red and white DAC wines ripens.

The region's love for good food and social gatherings centres around wine. The harmonious relationship between people and nature completes Burgenland's charm – as can be felt in the Neusiedler See-Seewinkel National Park.

Lake Wörthersee

The land with vibrant zest for life

Carinthia

Austria’s southernmost province is famous for its crystal-clear turquoise lakes and for its people, known for their zest for life and love of nature.

The mild Mediterranean climate invites endless possibilities, whether by the water or in the mountains: a stroll or bike ride around the lake, a hike through alpine pastures, or simply enjoying a glass of wine on a lakeside terrace.

"Kostbares Kamptal" am Heiligenstein in Zöbing

The land for connoisseurs

Lower Austria

No trip to the scenic regions of Lower Austria is complete without a culinary stop at a traditional wine tavern or inn. One thing mustn't be missed: the wine.

Due to its high esteem and exceptional quality, this noble drink even has its own "fifth season." From August to November, the so-called Wine Autumn is celebrated in grand style.

Influencer trip Bad Ischl - Salzkammergut 2023 - Christoph Held "Krauli" on the Siriuskogel

The land of sociable comfort

Upper Austria

Does the surrounding landscape affect the soul and spirit? According to the people of Upper Austria, it certainly does.

This region is home to some of Austria’s most picturesque areas, where your heart truly feels lifted – from the romantic Salzkammergut to the rugged Mühlviertel. These peaceful, cosy spots even have their own special name: Gschmå-Platzl.

Hiking in the Salzburger Land

The land of passion for nature

SalzburgerLand

The people of SalzburgerLand have a deep love for nature – and for all the outdoor sports activities that come with it. How could it be otherwise, with such an abundance of beauty in the lakes of the Alpine foothills, alpine meadows, forests, and mountains?

And in Mozart’s city, cultural and architectural treasures shine brightly.

Vineyards in Kitzeck in southern Styria

The land of green warmth

Styria

Known as the "Green Heart of Austria," Styria earns this title with the highest forest coverage in the country. Additionally, the region's mild climate makes it a key wine-producing area in Austria.

Visitors can look forward to warm hospitality and friendliness, best experienced at one of the many traditional wine taverns (Buschenschanken) throughout the region.

Alpine Way of Life

The land of Alpine lifestyle

Tirol

Happiness lives in the mountains – at least, that's what the people of Tirol believe. When arranging an after-work drink here, don’t be surprised if the response is: “Sure! Which alpine hut?” – This little anecdote shows just how much the mountains are cherished.

And it’s no wonder, as Tirol is where the Alps reign supreme, with part of the Großglockner, Austria’s highest mountain, towering into the sky.

Bus stop in Krumbach, Kressbad

The land of creative spirit

Vorarlberg

Austria’s westernmost province is considered an open-air stage for both traditional and modern wooden architecture, as well as a paradise of mountain lakes, forests, and alpine meadows. A deep appreciation for art and sustainability is part of everyday life here.

In Vorarlberg, everything is done “ghörig” (properly) – from tending to the cultural landscape to producing cheese.

Lebensgefühl Austria - party night in an extraordinary setting

The city with a love of culture

Vienna

Vienna is the greenest city in the world, boasts an exceptionally high quality of life, and is synonymous with music, art, and culture.

What makes Vienna so charming is the unique blend of its lifestyle: A dose of laid-back attitude, plenty of charm, a touch of Granteln (grumpiness), and the legendary Schmäh (a distinct kind of humour).

Fortress Hohensalzburg

Travel Cards: Experience a lot and save money at the same time

Hiking in Lech am Arlberg

Climate Protection Tips

How can we protect the mountain environment?
  • Take everything you bring to the mountain back with you – tissues, packaging, water bottles, etc.

  • Always stick to the marked hiking trails! This helps protect wildlife and young forests.

  • Be mindful of animals! Observe cows, sheep, and wild animals only from a distance.

  • Make use of the extensive network of regional trains and hiking buses.

  • Choose huts that are committed to sustainability and environmental protection.

  • Inspire your children to love nature! What they know, they will learn to appreciate.

  • Protect biodiversity: The rangers in the national parks will show you how.

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